Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search engine optimization, or better known as SEO, is the process of getting a website ranked on search engines for certain keywords. SEO is a long-term process that requires a custom strategy that is unique to your business. There is no “one size fits all” approach when it comes to SEO, as every business’ industry is different and each campaign needs to be strategized accordingly.

How We Can Help

At Lite Web, we devise strategies that are designed to drive traffic to your business. We first ensure that your website provides a positive user experience. If your website is outdated with small amounts of content, we will most likely recommend a website redesign.

We will then come up with a unique strategy to help establish an online presence as an authority within your industry.

SEO Foundations

Keyword Analysis

We research your industry to determine which terms are most often used to find businesses like yours. This will allow us to choose which terms are the best match for your site before we begin the optimization process. These terms will then be reported in our quarterly progress reports.

Targeted Search Terms

A strong keyword strategy is one of the most important parts of search engine optimization.  Each plan includes a number of key search terms.

Search Engine Submissions

Our team will submit your website to the most trafficked search engines today. This helps to ensure that your business will appear on the major search engines and directories.

Content Development

On some of our advanced plans, a professional copywriter can develop content to keep a fresh stream of relevant information on your site.

Natural Link Building

By analyzing your niche and comparing your competitors’ backlinks, Lite Web will develop a natural backlink portfolio to help your site rank well.

Optimization for Local Search

Local search engine optimization is a vital component to create prominent placement on Google Maps and Google Places. We focus on your local area to bring customers in your area to your site and to your business.

On-Site Optimization

On-Site SEO

Our team will review the most important pages on your site and make revisions to your content to promote the best SEO practices.

Image Optimization

Images contain more information than what is seen on the screen. The way an image is labeled allows the search engines to determine what the file contains, and, if done properly, typically results in increased traffic from image searches.

XML Sitemap

Our developers will create a XML sitemap that includes all the pages of your site. This is a complete view of your site helps bring more of your content to the forefront of the search engines.

RSS Submissions

If your site offers an RSS feed, we’ll optimize your feed and promote your content to various websites. It’s a great way to distribute your content and gain additional traction.

Custom 404 Error Page

A custom 404 page will be beneficial for both the search engines and your visitors. When a page cannot be found, a user should be provided options (instead of a default error message.) Our custom 404 page will improve the overall user experience and search engines often reward websites with higher rankings if they make strong use of this common error page.

Robots.txt File

We will create a website file that helps direct search engines away from content that should not be indexed.

Source Code Review

Our team will review your site’s source code and make suggestions on how it should be improved for simplified crawling by search engine spiders and decreased load time. We’ll also recommend steps to take to offer clean, valid code and increase browser rendering.

Analytics & Reporting

Analytics Installation

Our team will install analytics software, monitor its reports and analyze the data in order to know where to dedicate our optimization efforts. We’ll also provide you with access to these reporting tools so you can also monitor our progress with near real-time precision.

Competitive Analysis

Our most telling report. This detailed report will breakdown of how you rank against your online competition. Our analysis will present the empirical evidence on how to beat out the competition.

Quarterly Reporting

From our initial consultation, and each month after, we will provide a detailed report featuring your current ranking, as well as any improvement. This comprehensive report provides hard data on how our efforts have effected your online optimization. We’ll also share the site submissions and offer detailed statistics on your improvements.